Flashmag for a franchise structure
Flashmag is an innovative way to display product
and service offerings at the Franchisee level that
reflects a first class visual online presentation
at a fraction of the cost of other mediums. Flashmag
empowers a franchisee to communicate with their existing
and potential customers email lists instantly and
also to track number of openings. They do not need
to supply their email contact lists to anyone.
The Internet is the fastest growing communications
medium in history. Its take up is so fast and the
adoption of email is so prolific that just about everyone
has an email address.
In today’s market it is a fairly standard approach
for a franchisee to obtain email lists. Once these
email lists are obtained they form part of the franchisees
direct marketing program. In most cases a franchisee
will jealously guard their email lists.
Current approaches have led to unprofessional attempts
at direct email offers, poor newsletters that aren’t
of much interest and a need for franchisees to up
their efforts in email marketing. To employ web development
specialists to prepare a professional online presentation
is expensive to any one franchisee. Flashmag is offering
a system which will provide the latest in technology
for a highly professional presentation at a fraction
of the cost of a normal advertising campaign because
the product can be created directly by the franchisee.
The franchisee can use one or more Flashmag template
shells and the franchisee or any nominated employee
can log into the online administration centre and
insert their own text or pictures to comply with the
franchisors specifications. In the middle page of
their Flashmag there will be one paid advertisement
and one on the back cover. You can purchase this space
if you have a particular product to promote or allow
us to sell this space to a non-competing advertiser.
As soon as the franchisee has finished his preparation
of his Flashmag he then sends himself an email from
the system containing a hyperlink to Flashmag and
he can then forward that onto his email list. Alternately
we do have an email out tool that can be offered as
an optional extra. Either way, in seconds the Flashmag
is live to that email list. They can also track how
many times it has been opened. As Flashmag is live
any changes made to the Flashmag will be instantly
viewable to anyone who clicks on it again.
The template setup and calls to action etc can be
many and varied to suit your specific needs. You can
commission us to prepare varying templates for different
promotions etc to assist the creativity for the franchisee.
There are so many possibilities for this amazing product.
We will need to discuss these possibilities with you.
The greatest benefit of this system is it is not
a flash movie production; it is a live database feed.
So it is instantly changeable and delivered as a live
feed. It is a living promotion with a call to action!
We would need to meet with you and discuss the pricing
for this product and we would be looking for a 12-month
commitment to run with this. As a guide to our pricing,
we would indicate to you that a 12-month contract
to use Flashmag would be less costly to you than ONE
printed brochure campaign in terms of design, production,
printing and distribution. If you elect not to take
up the two advertising spots in the living Flashmag
then the cost will be a tenth of one brochure campaign.
Flashmag is an excellent product to provide to franchisees
as part of their franchise offer. It demonstrates
the power of the combined franchise rather than an
individual going it alone.
Remember the possibilities for Flashmag are endless.
– The core product is a live database feed
directly into a Unique Flash turning the
– All content can be dynamically generated by
each franchisee in their editable
regions so their Flashmag is LIVE
– A variety of templates could be created at
reasonable prices to suit your own
marketing programs, Spring Clean,
Christmas Bonus, Holiday Specials etc etc etc
– Each Franchisee will have their own log in
to develop their own content and manage
their own program
– Franchisees will not have to hand over their
own email lists that are their key asset
– You can elect to take up one or both of the
advertising page spots in the Flashmag
or we can find a non-competing advertiser
to pay for these advertising spots
– The Franchisor will get an activity report
from each participating Franchisee it terms
of programs and hits to the Flashmag
– Minimum supervision over Franchisee programs
by Franchisor, they can’t change
– This is a unique concept that is sure to become
a default approach to email
promotion for products and services
We believe we have the type of application that will
appeal to Franchisees and be a valuable marketing
tool to be supplied as part of the Franchise offer.
This medium for promotion over the Internet is growing
exponentially. Our solution can be deployed in very
quick time and once a relationship has been established
with us we can continue to assist you by adding new
templates and work on other customized assistance
to your direct marketing efforts. The possibilities
for Flashmag are endless.
Please contact me for any further discussion and
for me to walk you through an online demonstration
of the front end that the recipient sees and a tour
of the easy to use online Franchisee management section.